Capabilities

Unipal Capabilities Provide Full Service Value Added FMCG Infrastructure


 

Market Logistics

Unipal operates the biggest most advanced full-service supply chain and logistics.

Our state of art warehouses are the biggest in the Palestinian territories, managed through advanced warehouse management systems, and complement the end to end supply chine management system.

Unipal operates 2 distribution centers in Amman ( Food/ Cold Storage & Non-Food), one in Irbid and one in Aqaba.

WHs Capabilities
  • One of the most advanced distribution centers (DC) in Jordan.
  • Amman DCs are 4200 sqm, capacity of more than 4000 pallets.
  • Safety Stock of 45 days is kept at the WHS
  • Special storage area: The DC is designed to store products that require special storage conditions; cold/freezing conditions, ambient conditions, and special controlled storage areas.
  • Centralized control via warehouse management systems
  • Product manipulation capability up to 20K units daily.
Shipping Capabilities
  • Shipping Team of 18 people operate 9 Trucks and to deliver products within 24-72hr from order per perfect orders criteria.
  • Vans Operations: active 14 vans mainly in the food & confectionery division to secure direct coverage.
  • Vehicle Management & monitoring technologies
Supply Chain Management
  • Import and local purchase & procurement management
  • Cost-efficient shipping routes
  • Production to shelf route management, sales forecast efficiency to satisfy market demand, with optimal case fill rates.
  • Product registration and compliance to authority’s regulation
  • Labeling
Route to Market

Unipal Route-to-Market strategy is derived from its Mission & Values, by providing full-service value-added FMCG distribution in the Jordanian market. Our company distributes high quality branded FMCG products to every household via operating best in class Go-To-Market practices, for which trade and consumers reward us with leading sales and profits.

And to fulfill this mission, Unipal has built a remarkable reputation in the market as being a trusted partner with the local trade, by offering an inclusive route to market to all trade channels, it being HFS high-frequency stores (traditional stores, groceries), modern trade, wholesalers, pharmacies, cosmetics stores, roasteries & creperies, as well as HORECA.

Jordan is a traditional market, a caecum of personal relationships, win-win approach, and innovative market practices, custom serviced to each customer, resulted in mutual trust, a cornerstone for Unipal business.

Channel Operations

Channel Operations

Market Landscape: A traditional market based on a network of Wholesalers, who distribute to smaller retail stores, modern trade is still has the smallest share in the market.

Total Universe

~ 9,000 stores

Of turnover (Weighted Av)

Traditional trade & small supermarkets

~ 7,600 stores

74% of turnover

Supermarkets

~   550 stores

20% of turnover

Modern Trade

~    6 stores

4 % of turnover

 

Specialized Teams

To achieve best in class coverage, Unipal sales force is divided into a group of specialized sales teams, who focus on brand distribution and availability.

Unipal has a dedicated sales team for each business line and business channel, Food & Nonfood retail teams, and dedicated Confectionary van operations, and the list doesn’t stop here.

A dedicated merchandising unit specializes in the visibility and implementation of loyalty programs.

 

Key Account Management

Unipal has a dedicated sales team, who cooperates with the marketing & commercial team, partner with Key Accounts on a long-term win-win partnership through a joined business plan/contract.

This partnership enables Unipal to maximize its portfolio availability, visibility, and competitiveness.

Commercial & Trade Marketing

Building a partnership win-win relationship with the trade is a customized effort, Unipal is going to allocate a dedicated team and multifunction structure to execute best in class commercial programs, driven from deep market dynamics understanding and long term relationship with the customer, via deploying

  • Commercial Offering – a handcrafted value chain leading towards recommended shelf price, utilizing countless commercial tools, such as trade offers, annual and quarterly incentives, logistics incentives, among others
  • Trade Marketing – dedicated approach to ensure best in class visibility achieved in stores, utilizing custom made displays and POSM materials

 

Business Development
  • Systems Development
  • Suppliers (Brands Pipeline)
  • Regional Expansion

      Corporate Support Functions

Finance & Accounting
  • Strong Financial position
  • Efficient collection policy
  • Credit rating system in place
  • Solid Financial Accounting System (SAP) 
External Relations
  • Strong Corporate Affairs:

    • Governments Ministries
    • Legislation Bodies

     

    Member and represented on board in many associations:

    • Amman Chamber of Commerce
IT & Systems
  •    Achieving higher efficiency every day, enabling data-based decision making, using these tools among others:
  • · Business Continuity Plan in Place ( EY- BCP)
  • · ERP System (SAP
  • · BI system (Tableau),
  • · Mobile Sales 
  • · Sales Forecast ( Sales Forecast Pro)
  • · Workflow processing ( Laserfiche)
  • · Balanced Scorecard (Scoreboard),
  • · HR System (VOLT)
  • · Real-time distributor connection (ISIS, DI, CFR)  
Human Resources

A robust HR system is in place to manage the growing organization, including:

· Recruiting and career development
· Evaluation and rewards
· Training and professional capacity development
· Health & job well being
· Internal culture & team building

 

Quality Assurance

· Unipal deploys all UNIPAL systems which are reflected from P&G global distributer systems across all functions which are considered our backbone for operational excellence.

· Unipal, Similar to UNIPAL, is complying with P&G QA standards with full implementation of the 19 Key Elements
Operational reports for all KPI’s and scorecards are available and periodically shared with our partners